Reference #: SPTV 6-101
Last Revised: 00.00.00
Marketing Database Overview
Learn how to record information in Spectra/myStratus for easy marketing based on birthdays, anniversaries, and much, much more!
Please note: Because we are continually updating our library of training videos as new versions of our software are released, this video will likely show an older or newer version of StudioPlus Spectra/myStratus than you have installed. Don't worry! The video will still give you a great overview of this feature.
Recording Key Client Information
Client and Family Member Birth Dates
Used for senior ambassadors, and MVP programs
Client Graduation Year
Using Other Data for Marketing
Wedding into anniversary portraits
Christmas pictures every year
Promo new products to clients with similar products in the past
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