FAQ – HTML Emails vs. Email Form Letters

Q: What is the difference is between an form letter email and an HTML email?
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A: Well, here are two versions of one of our emails — one created as a form letter and one created with an HTML template provided by our web designer:

As you can see, the form letter email is pretty basic. It includes our logo image and a couple of links. The HTML email is designed much like a webpage and has more impact visually. From a design standpoint, it’s a bit like the difference between something you’d create in Microsoft Word (form letter) and a newsletter or flyer you’d create in Microsoft Publisher (HTML email).

Pros & Cons #

Here’s a brief list of pros and cons.