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Marketing Database Overview

Learn how to record information in Spectra/myStratus for easy marketing based on birthdays, anniversaries, and much, much more!

Please note: Because we are continually updating our library of training videos as new versions of our software are released, this video will likely show an older or newer version of StudioPlus Spectra/myStratus than you have installed. The video will still give you a great overview of this feature.

Applies to — Spectra: Standard, Professional, Enterprise · myStratus: Standard, Professional, Enterprise

Outline #

  1. Recording Key Client Information
    1. Address
    2. Phone Number
    3. Email
    4. Anniversary Date
    5. Client and Family Member Birth Dates
    6. Lead Source
      • Referral
      • Walk-in
      • Bridal ad
    7. Referred By
      • Used for senior ambassadors, and MVP programs
    8. Client Groups
      • Kids club
      • Family phases
      • Seniors
    9. Marketing Plans
      • Christmas
      • Bunnies promo
      • Birthday promo
    10. Client Organizations
      • High school
      • Corporation
    11. Client Graduation Year
  2. Using Other Data for Marketing
    1. Session History
      • Wedding into anniversary portraits
      • Christmas pictures every year
    2. Invoice History
      • Large orders
      • Promo new products to clients with similar products in the past